Primitive Handmade
What is the success probability of an online home decor store?
My sister and I are very much into Americana/Primitive decor and have a knack for creating most of the decorations ourselves. I have been looking into starting an online primitive decor store and was wondering if anyone had actually had any success with an online store. I would be purchasing a website and designing and hosting my own website. I plan on buying most of my items from a wholesale dealer and creating the rest (handmade signs, stitchery, etc.). So, has anyone ever had any success with starting and running an online business of any sort? And if so, would you have any tips to get me started and off my feet? Thanks in advance!
Yes, it can be successful! It is a definite niche - and the key to your success will be marketing it right.
Look into SEO (search engine optimization), and also the Bum Marketing Method. Please know that you do not have to spend an arm and a leg to advertise, but I bet you will be best off doing some sort of a PPC (pay per click) campaign.
Also, keep in mind that with the economy the way it is, sales might start off more sluggish than they normally would in a good economy - just don't spend tons of money, get in debt up to your eyeballs and throw in the towell! Market smart and you will be fine! As with any business, you really can't expect to be making $100's your first month.
As far as purchasing from wholesalers, I suggest that you find a drop shipper. This way, you will not need to purchase the merchandise and have it sitting in storage while you are waiting for people to purchase it. You won't make as large as a profit with drop shipping wholesalers, but in the beginning of your business, it can save you a TON of money by doing it this way.
I am not quite sure what "Americana/Primitive" decor is all about, but you might want to look into SMC. You do have to pay about $500 to get your membership, but you can make a really good profit on their merchandise - if they have what you are wanting to sell. You will also find a ton of things for personal use with them as well!
For sure, make your own things and put them up for sale! You might want to check out www.etsy.com. It is a site where people put up their craft items and they get a lot of visitors each and every month. Doing that could save you the headache of actually starting your own site off the bat, and you could see what kind of demand there is for your product. If I am remembering correctly, they offer the sales through their own merchant account, so you won't even need to worry about that headache!
Remember, the key to success on any online store is marketing. Do it right and you won't have a problem. (Of course, you have to have a niche, but you already do.)
Good luck and let me know if there is anything I can do to help!
 | Country Primitive Rustic Garden Handmade HERBS Sign |  |  | US $8.00 | 8d 20h 56m |
 | Handmade Primitive Bird by Larry Koosed | | 0 Bid | US $27.50 | 3h 7m |
Persian Rugs: Manufacturing Methods
Nomads use primitive tools which they can transport with them wherever they travel. These tools are simply made out of two horizontal sticks which are held down on the ground by pegs, on which strings are mounted as a base for the making of both Oriental and Persian Rugs. These sticks can be dismounted to be carried from place to place, as the nomadic life demands. The designs are made through memory or by copying from a drawing. It is said that a full day of work produces an average of 7 000 to 10 000 knots and that nomads and peasants together make up the manufacturing force of the fabrication of Persian Rugs.
They are also manufactured in little workshops or big city factories. These facilities use machines that facilitates the more perfect end result of a Persian Carpet. For example, the basic strings on which they form the knots to make the carpet are pulled in a more uniform and tighter way, thus making the finished product smoother, and the sides straighter, while the nomadic productions are more crooked and rough looking. The shades of the colors don't necessarily match, because they work by what they have in their possession at that moment in time.
Even though the Oriental and Persian Rug making techniques vary from region to region, the basic principle of Persian Rugs manufacturing has remained unchanged. The base of an Oriental Carpet can be mounted either of cotton strings, silk, wool or even man made material such as viscose, acetate or even artificial silk. The piles are knotted around the foundation or warp or weft. They are made of more friable material of wool, silk, or a mixture of silk and wool. In this case, silk is used to enhance details. Wool is the most commonly used material, because it is cheap and soft on hands, therefore easy to work with. Some Oriental and Persian Carpets are made entirely of silk. These are extremely fine rugs. They are often seen as wall hangings in certain homes. Silk Oriental and Persian Area Rugs have a unequaled luster and beauty. They are true works of art.
The value of a Persian Area Rug is based not only on the material it is made of but also on the number of knots by inch. A carpet can have as little as 25 to over 1000 knots per square inch. The more the knots per square inch the more intricate and full of rich details the design can be made. Just to give an example of how much work is involved in the making of an 8x10-foot Persian Rug, with a density of 140 knots per square inch it would take a master craftsman 4480 hours in other words, approximately a year and a half to finish the rug. Usually, two or three people work on a 8x10 Oriental and Persian Rug, thus reducing the time by one third. To work in this manner is truly functional and produces an exceptional work of art created with great patience, pride and love.
After the rug is finished, they cut it from the loom. They reinforce the sides. They braid the warp ends that were attached to the loom, to form the fringe. Then the rug is washed to get rid of the dirt collected during the weaving, to add sheen to the wool, and to soften the colors. The rug is then dried in the sun. Now is the time for the master sheerer to cut off the top of the knots to create a uniform pile. Finally, this true work of art, is ready to be displayed in the most specialized store and enhance the beauty of any room and become a heirloom and the pride possession of its owners.
About the Author
Astrid Kazarian is an amateur Persian and Oriental Rug collector. She bought her first Persian Rug as present to herself for her sixteenth birthday, for which she paid with saved pocket money. Since then, over the years, she put together a small collection of rugs. Her hobby turned into a passion and today, Astrid has her own site and she is affiliated with the best and biggest Persian Rugs importers.
Visit her at http://www.persianrugz.com/ where you can find everything for your interior decoration needs.
Just Primitive Handmade Country Furniture
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